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RESOURCES

Free tools for putting AI to work in your GTM

The calculators, prompts and newsletter issues I use with client teams. No signup needed to use any of them.

  • Newsletter Archive

    Every issue of Approachable AI, searchable and sorted by topic.

  • GTM Motion Style Library

    Ten animation styles for GTM video, each with a looping preview and a copy-ready Claude prompt.

  • AI ROI Calculator

    Put a time and dollar value on adding AI to the workflows your team runs every day.

  • AI Readiness Quiz

    A six-category assessment that shows your maturity level and where the gaps are.

  • Content Workflow Calculator

    Compare what your content workflows cost the manual way against an AI-assisted version.

New resources ship with the newsletter

Approachable AI is a weekly newsletter for B2B GTM leaders. Most issues come with a tool, prompt or template you can use that week.

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