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Patrick Schaber speaking

Practical AI and GTM talks for B2B leaders

I ran B2B marketing and revenue teams for 25 years, and now I build the systems behind them. My talks cover what I see working inside real teams, with examples your audience can use the next morning.

Ask About a Talk

Talk topics

Each talk is tailored to the room. These four are where most organizers start.

  • Find the revenue you’re not seeing

    How big your real market is, the public signals that show who is ready to buy, and the knowledge your team already has but never writes down.

    Best for CEO groups, leadership teams and peer forums

  • How GTM teams are putting AI to work

    What sales, marketing and RevOps teams are doing with AI right now, from account research to meeting prep to content, and why some of it sticks while most of it stalls.

    Best for sales, marketing and go-to-market teams

  • Before your team uses AI at work

    Which accounts protect your data, what a paid plan does and doesn’t cover, and a short set of rules your team will actually follow.

    Best for leadership teams and business owners

  • Your AI teammate doesn’t have a job description yet

    Treat AI work like a role: what it owns, who checks its output, and how you know it is earning its place on the team.

    Best for marketing, product and operations groups

Formats

I speak to CEO peer groups, sales and marketing cohorts, company leadership teams and professional associations, in person around Minneapolis and virtually anywhere.

  • Keynote

    30 to 45 minutes for a conference or company event, with time for questions.

  • Peer group session

    A working conversation for CEO forums and leadership groups, built around their questions.

  • Panel

    A practical voice on AI and go-to-market next to other operators.

  • Half-day working session

    Your team leaves with something built. See workshops.

What organizers get

  • A talk built for your audience A short call before the event to learn who is in the room and what they are working on.

  • A takeaway for every attendee A checklist, template or worksheet they can use the same week.

  • No product pitch I stay tool-agnostic and talk about the work, so your audience can use the advice with the tools they already pay for.

  • Slides shared afterward Attendees get the deck and the takeaway after the session.

Ask about a talk

Tell me a little about your event and I’ll reply within 8 hours. Helpful to include:

  • The date, and whether it is in person or virtual
  • Who is in the room and roughly how many
  • The format and length you have in mind
  • What you want your audience to leave with